When Evan Spiegel and Bobby Murphy first went live with Snapchat in the App Store in , it was a disappearing photos app made by college kids that *definitely wasn’t* for sending nudes. As of its tenth birthday this month, it has over 280 mil each day users plus a stable of Content from media brands and influencers. Its products have inspired ephemeral sharing copycats galore, and investors currently think parent company Snap, Inc. is worth over $100 billion. What a decade!
It hasn’t all been smooth sailing, though, for the “Camera Company,” which was the puzzling way Snapchat branded itself when it filed for its IPO in 2017. Early scandals, owing, in part, to the company’s founding by a literal frat boy, will always be part of its history. Employees have continued to feel the aftershocks of those early tremors, and the consequences of operating in a white- and male-dominated tech industry, for years.
While the inventive just like the Snap might have been, they has just revealed that it isn’t exempt out of reacting an identical matter given that any kind of social media startup: You can organization remain relevant whenever another organization is competing to possess users’ attract?.
From the their top and most absolute, Snapchat is focused on playfulness, and you may emailing family members without having any stress off creating an electronic identity. But may it provide those people founding ideals for the future while studying from its difficult times previously?
High: Flipping social media into the their head by inventing a disappearing images application
Snapchat’s first value proposition is still one of its strongest: Give people a way to send photos to their friends (and, later, messages and videos), that disappear. The newest lore goes that ousted co-founder Reggie Brown (more on him in a second) thought of an app that would let users send self-deleting photos during a conversation about sexting. The earliest version of the app was designed to minimize the ability of users to take screen grabs. It also added the whimsical (or, juvenile?) ability to draw and write on top of those photos.
Low: Fratty vibes and fratty corporate society
Now, Snapchat’s business objective declaration says the newest app “empowers people to express themselves, reside in whenever, realize about the country, and have a great time together,” and is all of the well and you can a great. By comparison, into the , the first day which have good Wayback Server picture to possess Snapchat, Snapchat showed new software because, well, more or less what the early reputation could have had you believe about it: laden up with images of very young adults into the little (if any) outfits.
And then there’s the story of Reggie Brown. Brown was one of Spiegel’s Kappa Sigma brothers at Stanford. After the purported sexting convo, Brown says he took the idea of a deleting photos app to Spiegel. The pair then brought in Bobby Murphy for his coding prowess. Soon after, Murphy and Spiegel left Brown in their dust as they moved to LA and officially launched Snapchat. In 2013, Brown sued brand new Breeze bros for not giving him credit for his intellectual property. Snap settled the suit in 2014 and acknowledged Brown’s role as the originator of the “deleting photos app” idea. The company’s 2017 IPO revealed Brown got nearly $158 million.
The Ghost of Reggie Brown wasn’t the only relic of Spiegel’s Kappa Sig days that clung to Snapchat. Just as Snap was gaining momentum as a grown up company profiled by the likes of the New york Moments, Gawker authored a bunch of Spiegel’s emails about parties and goings on at the fraternity, involving – most infamously – a stripper pole. He’s CEO, b*tch!